The Foundation to Change the Brand of Science is a new organization, founded in 2008, and has applied for tax-exempt 501 (c)3 status. The board is currently composed of educators, researchers, grant and public relations experts, and a PhD scientist.

Our aim is to mount an impactful national advertising and marketing campaign to:

• teach Americans what science is;
• introduce them to the scientists in their daily lives;
• demonstrate that science is a creative, engaging endeavor that works to solve mankind’s problems, making life better for neighbors at home and around the globe; and
• portraying scientists in a heroic light, inspiring children to emulate them